It seems in the blink of an eye the world converted to virtual.
2020 brought about a whole host of event cancellations, stalled product launches, the demise of the tradeshow circuit, and in-person meetings. Everything went digital. And while that was last year, it seems 2021 is looking much the same. Sure, with vaccines the future may bring some things back to normal but for now, it looks like we will continue virtually at the onset of the year. You may or may not be excited about that prospect.
At TBK, we don’t see all the change as a negative but rather as an opportunity. An opportunity to combine tangible offerings with virtual, in-person, or hybrid meetings or events. Technology offers a new way to reach your audience and we believe there is a potential for added impact with tangible product sent before or after the event. Let’s be honest, one of the best things about going to a conference is the swag!
Over the next few weeks, we will provide our insights into:
- Why swag is important for virtual conferences and events
- How to bring human connection to your virtual events
- Swag as a brand awareness tool
- Tactics for collecting data to send swag either pre- or post-